This Privacy Policy explains how Shoptalk (“Shoptalk”, “we”, “us”, “our”) collects, uses, shares, and protects personal information when you use our website shoptalk.co.nz and related services.
We comply with the Privacy Act 2020 and the Information Privacy Principles (IPPs) in New Zealand.
Information you provide
Campaign details you choose to share (objectives, audience, timing, budget).
Vista workflow: If you brief or buy via Vista (a third-party platform), you may provide information directly to Vista. We may receive limited information from Vista to manage your campaign. Vista’s own privacy policy applies to its platform.
Information we collect automatically
Usage and device data (pages viewed, links clicked, time on site, IP address, browser, device type, referrer).
Cookies and similar tech (see Section 7). We use first-party analytics (e.g., Google Analytics 4) and advertising pixels (e.g., Meta, LinkedIn) to understand performance and, where enabled, run retargeting.
Information from third parties
Lead sources (e.g., if you contact us via social platforms), publicly available information (e.g., your business contact details).
We do not seek to collect sensitive information. Please do not include confidential or sensitive data in free-text fields.
We use information to:
Respond to enquiries and provide proposals, pricing, and campaign support.
Plan, deliver, and optimise campaigns, including audience selection by venue type and region.
Provide customer service and account management.
Operate and improve our website, content, and services (analytics, troubleshooting, security).
Marketing communications (with your consent or as permitted): send product updates, case studies, or invitations. You can opt out at any time.
Legal, compliance, and risk management purposes.
We may aggregate or anonymise data for reporting (e.g., platform usage, reach). Aggregated data is not personal information.
We may share information with:
Service providers (hosting, analytics, email, CRM, marketing/retargeting platforms, website developers) under confidentiality and data-protection obligations.
Vista and other partners to operate bookings or fulfil campaigns you request.
Legal and compliance: if required by law, to respond to lawful requests, or to protect our rights, users, or the public.
Business transactions: if we restructure, merge, or sell part of our business, information may transfer as part of that change.
We do not sell personal information.
Our providers may store or process information in New Zealand and other countries (e.g., Australia, United States, EU/UK). We take reasonable steps to ensure comparable safeguards for overseas disclosures (IPP 12), such as contractual protections with our providers.
We keep personal information only as long as needed for the purposes above or to meet legal/accounting requirements. When no longer required, we take reasonable steps to anonymise or securely delete it.
We use cookies and similar technologies to run the site, measure performance, and (where enabled) support advertising and retargeting.
Essential cookies: required for core functionality.
Analytics (e.g., GA4): to understand pages viewed, sessions, and traffic sources.
Advertising pixels (e.g., Meta, LinkedIn): to measure campaign effectiveness and deliver/limit ads to relevant audiences.
You can control cookies in your browser settings and (if implemented) via our Cookie settings tool. Blocking some cookies may affect site performance.
Under the Privacy Act 2020 you have the right to:
Access the personal information we hold about you.
Request correction of that information if it is inaccurate or incomplete.
To make a request, contact chris@shoptalk.co.nz. We may need to verify your identity. If you are not satisfied with our response, you can contact the Office of the Privacy Commissioner in New Zealand.
If you receive marketing from us, you can unsubscribe via the email footer or by contacting us.
We take reasonable steps to protect personal information from loss, misuse, or unauthorised access, modification, or disclosure. However, no method of transmission or storage is completely secure. If we become aware of a notifiable privacy breach, we will assess and, where required, notify affected individuals and the Office of the Privacy Commissioner.
Our website may link to third-party sites and services (e.g., Vista). Those sites have their own privacy practices. We encourage you to review their policies.
Our services are intended for business use. We do not knowingly collect personal information from children.
We may update this Privacy Policy from time to time. The “Last updated” date at the top will reflect the latest version. Significant changes will be highlighted on this page.
Questions or requests about this policy:
Email: chris@shoptalk.co.nz
Postal: Shoptalk, 92 Gracefield Road, Gracefield, Lower Hutt, New Zealand 5010
